Marketing & Social Media Manager

Responsibilities

• Manage digital marketing, branding, and media campaigns

  • Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement across various online platforms.

  • Coordinate with creative teams to produce compelling content that aligns with brand messaging and target audience preferences.

  • Monitor and analyze campaign performance metrics, making adjustments as necessary to optimize results and achieve marketing objectives.

• Oversee website content, SEO, and advertisements

  • Ensure the website is regularly updated with fresh, relevant content that reflects the brand's voice and engages visitors.

  • Implement SEO best practices to improve organic search rankings, including keyword research, on-page optimization, and backlink strategies.

  • Manage online advertising campaigns, including PPC and social media ads, ensuring they are effectively targeted and budget-efficient.

• Create marketing collateral and print materials

  • Design and produce high-quality marketing materials such as brochures, flyers, and posters that effectively communicate the brand message.

  • Collaborate with graphic designers and copywriters to ensure all collateral aligns with the overall marketing strategy and brand guidelines.

  • Oversee the distribution and promotion of print materials to maximize reach and impact within target markets.

• Manage analytics, reporting, and strategic planning

  • Utilize analytics tools to track and report on key performance indicators (KPIs) related to digital marketing efforts, providing insights for continuous improvement.

  • Prepare detailed reports that summarize campaign performance, ROI, and areas for growth, presenting findings to stakeholders.

  • Engage in strategic planning sessions to align marketing initiatives with overall business goals, ensuring a cohesive approach to brand development and market engagement.